SEE MORE. BE MORE

Client: Barclays
Sector: Financial Services
Project: Graduate campaign
Awards: AGR - Best Digital Strategy 2011
AGR - Blue Riband Award 2011

September 2010

Creating a full-on, multimedia, graduate extravaganza

Another of our all-singing, all-dancing graduate campaigns. This time to promote Barclays new Future Leadership Development Programme. Beyond the more familiar elements of a graduate campaign – things like brochures, websites, exhibitions stands and giveaways – this year’s innovations include a two–sided iPhone app.

The ‘see more’ side gives students the chance to follow bloggers from around the business and get a glimpse into daily life at Barclays. The ‘be more’ side helps them boost their business skills and employability with a series of presentations on everything from making a good first impression to selling in their ideas and overcoming nerves.

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